The search for excellence in terms of tourism offers involves a coordinated system requiring efficient synergies, with significant levels of specialisation and professionalism. This is why TemaTourism has been created, a company divided into four different sectors which together comprise a perfect hospitality company for the dimensions and resources of the island of Elba, valorising its tourism potential.

ELBA DESTINATION MARKETING
An island on the web: www.elba.org and www.elba.ch

Elba Destination Marketing is a project created for the promotion of the Elba brand worldwide, both online and offline, to make the image and territorial aspect of the island stronger, more incisive and more attractive.

This is why TemaTourism has created a network of tourism portals, including elba.org, in six languages for the domestic and international markets, and elba.ch, created specifically for the Swiss market. The project, supported by a network of press offices, uses an important co-marketing plan with operators present on the island, including tourism firms and air and maritime transport companies. The portals elba.org and elba.ch thus represent a vital starting point for coming into contact with all the opportunities that top class tourism offers visitors to one of the most beautiful destinations in the Mediterranean.

TOURISM MARKETING FOR HOTEL BUSINESSES
Maurizio Testa: businessman, author and consultant
A unique figure of his kind, combining the direct experience of a businessman in the tourism sector and an extraordinary level of preparation in terms of communication and tourism marketing. A consultant, lecturer, trainer and author of important books and publications in the sector (including “Marketing for tourism companies”, published by IlSole24Ore Libri), Maurizio Testa has always had an active role in marketing and communications for small and medium hotel businesses and is Chairman and Chief Executive of TemaTourism.

WELCOMING AND HOSPITALITY
Hotel Ilio
The first real and unique boutique hotel on the island of Elba, where everything is planned to make your stay memorable, with particular care taken over every detail, from furnishing to impeccable personalised service. The Hotel Ilio is also in an enchanting and lively location in Capo Sant’Andrea, between the sea and hills of Elba, close to a well equipped beach, and is a perfect starting point for exploring the most attractive locations of the Tuscan coast, to be visited on foot, underwater or by canoe, surrounded by unspoilt and colourful nature.

SENSORIAL MARKETING
Hi Restaurant
A chef like Giancarlo Pollidini who takes great pride in the traditions of Elba, especially the freshness and quality of the ingredients, re-interpreted in an innovative and contemporary style, bringing out colours, perfumes and tastes; a very special ambience, shared by the ancient and modern, surrounded by greenery and looking out over the gulf of Sant’Andrea.
The outcome? HI-Restaurant, one of the most interesting restaurants on Elba and an ideal location where eating out becomes a complete and involving experience.